Growth / Sales Funnel Hacker

Crescita Solutions is a results-focused digital marketing agency in Nigeria & Ghana, helping brands, creators, and organizations achieve measurable growth through data-driven campaigns, high-impact branding, and cutting-edge web technologies.

Headquartered in Lagos, Nigeria with a distributed team in Accra, Ghana, we serve businesses across Africa and beyond — delivering world-class strategies designed for the African marketplace yet competitive in the global economy.

We are recruiting to fill the position below:

Job Title: Growth / Sales Funnel Hacker

Locations: Abuja, Lagos, Ogun, Osun, Ondo, and Oyo
Job type: Full-time (Hybrid)

Role Overview

1. The Growth / Sales Funnel Hacker will be responsible for building, testing, and scaling high-converting sales funnels that guide prospects seamlessly from awareness to purchase.
2. This role blends creativity with data-driven experimentation, requiring someone who can connect the dots between messaging, design, user psychology, and analytics.
3. You will play a central role in shaping Crescita Solutions’ customer acquisition strategies, working with cross-functional teams to unlock growth opportunities in African and global markets.

Key Responsibilities

1. Funnel Design & Development: Create end-to-end funnels using landing pages, lead magnets, opt-in forms, email nurturing sequences, retargeting campaigns, and checkout flows that maximize conversions.
2. Optimization & Testing: Run A/B and multivariate tests on copy, visuals, CTAs, pricing structures, and page layouts to continually improve performance.
3. Collaboration: Partner with content creators, ad specialists, designers, and developers to ensure consistent messaging, user experience, and technical execution.
4. Growth Experimentation: Identify new funnel opportunities across digital touchpoints, including paid ads, organic campaigns, email marketing, and partnerships.
5. Scaling Funnels: Take proven funnels and scale them into multiple markets, adjusting for local audience behavior, culture, and purchasing power.
6. Conversion Rate Optimization (CRO): Apply behavioral psychology, heatmaps, session recordings, and user feedback to identify bottlenecks in the funnel and boost conversion rates.
7. Analytics & Performance Tracking: Set up tracking through Google Analytics, Tag Manager, or other analytics tools to measure funnel performance at every stage (awareness, engagement, conversion, retention).

Requirements

1. Hands-on experience with funnel-building tools like ClickFunnels, Leadpages, Unbounce, or Webflow.
2. Solid knowledge of conversion rate optimization (CRO), consumer psychology, and behavioral triggers.
3. Solid copywriting skills and the ability to create persuasive messaging tailored to different funnel stages.
4. A test-and-learn mindset, with comfort in running experiments, analyzing results, and iterating quickly.
5. Ability to work across multiple campaigns and manage deadlines in a fast-paced environment.
6. Proficiency in analytics tools (Google Analytics, Hotjar, Mixpanel, or similar) to interpret data and drive strategy.
7. Understanding of email automation platforms (Mailchimp, ActiveCampaign, HubSpot, etc.) for nurturing leads.

Working Conditions & Benefits

1. Hybrid role with flexible working hours.
2. Performance incentives tied to funnel success and measurable growth results.
3. Supportive team culture that values experimentation, creativity, and measurable results.
4. Exposure to cutting-edge growth marketing frameworks and tools.
5. Opportunity to work on diverse projects across African and global markets.

Application Deadline 15th September, 2025.